FreshBooks Review — Accounting Software That Doesn't Require an Accounting Degree
Visit FreshBooks ↗Real Pricing
| Starter | Mid | Full |
|---|---|---|
| $19/mo (Lite — 5 clients) | $33/mo (Plus — 50 clients) | $60/mo (Premium — unlimited clients) |
⚠ Payment processing: 2.9% + $0.30 per transaction. Bank transfer (ACH): 1%. Additional team members: $11/user/month. Lite tier at 5 clients is too limited for most contractors — plan on Plus or higher.
What It Actually Does
FreshBooks is accounting software designed for people who don’t do accounting. It handles invoicing, expense tracking, time tracking, basic financial reporting, and tax preparation — without looking like it was designed in 1997. The invoicing features are its strongest suit: professional-looking invoices, automatic payment reminders, and online payment acceptance.
The key pieces:
- Invoicing — Customizable templates, recurring invoices, automatic late payment reminders, online payments
- Expense Tracking — Snap photos of receipts, auto-categorize expenses, track billable expenses per client
- Time Tracking — Track hours by project/client, automatically pull time into invoices
- Payments — Accept credit cards, ACH bank transfers, and Apple Pay directly on invoices
- Basic Accounting — Profit & loss, expense reports, sales tax summary, double-entry accounting
- Client Portal — Clients can view invoices, pay, and message you
- Mobile App — Create invoices, snap receipts, and track time from your phone
- Integrations — Connects with 100+ apps including Jobber, Housecall Pro, Gusto, and Shopify
Pros for Trade Contractors
- The invoicing experience is genuinely pleasant — both for you and your customers
- Automatic payment reminders mean you stop being the bad guy chasing money
- Receipt photo capture from your phone is a game-changer — no more shoebox of receipts at tax time
- Recurring invoices are perfect for pool techs and landscapers with maintenance contracts
- Client portal lets customers self-serve — view invoices, pay, download receipts
- Time tracking pulls directly into invoices — billable hours never get lost
- Mobile app is excellent — write an invoice in your truck before you leave the driveway
Cons for Trade Contractors
− Not a full field service solution — you still need Jobber/Housecall Pro for scheduling and dispatching − No inventory tracking — HVAC and parts-heavy trades need something more − No job costing — you can’t see profitability per job without exporting data to spreadsheets − The Lite tier at $19/mo limits you to 5 clients — useless for most contractors − Payment processing fees add up — 2.9% + $0.30 on every card transaction − Less accountant-friendly than QuickBooks — your CPA probably prefers QBO files − Limited reporting — fine for basic P&L, not enough for deep financial analysis
Setup Difficulty
Create an account, connect your bank, add your logo, and send your first invoice within an hour. The learning curve is minimal because FreshBooks was designed for non-accountants. Set up your Chart of Accounts, expense categories, and tax rates once, then it mostly runs itself. Connecting to your field service CRM takes another hour.
Best For Which Trades?
| Trade | Fit | Notes |
|---|---|---|
| Electricians | ✓ Strong | Good for service-based billing. Parts-heavy electricians may want QuickBooks for inventory. |
| HVAC | ✓ Strong | Service invoicing works great. Equipment-heavy HVAC shops may outgrow it. |
| Plumbers | ✓ Strong | Emergency service invoicing, recurring maintenance billing — FreshBooks handles both well |
| Pool Contractors | ○ Partial | Milestone billing is possible but clunky. You’re better with QuickBooks for construction accounting. |
| Pool Service Techs | ✓ Excellent | Recurring monthly billing is FreshBooks’ sweet spot. Auto-invoice 50 customers on the 1st. |
| Landscapers | ✓ Excellent | Seasonal service packages, recurring maintenance billing, project invoicing — does all three well |
From the Trenches
FreshBooks vs QuickBooks is the eternal debate, and here’s the real answer: if your accountant or bookkeeper handles most of your finances, use what they prefer (usually QuickBooks). If YOU handle your own books, use FreshBooks. The difference in user experience is night and day. QuickBooks feels like it was built for accountants. FreshBooks feels like it was built for business owners who happen to need accounting.
For our trades specifically: pool service techs and landscapers with recurring maintenance contracts should be on FreshBooks yesterday. The recurring invoice feature alone — set it, forget it, get paid on the 1st of every month — saves hours of admin work. Pool contractors doing milestone billing on multi-stage builds should look at QuickBooks instead; FreshBooks doesn’t handle progress billing natively.
One thing nobody tells you: the payment processing fees on FreshBooks are standard industry rates (2.9% + $0.30), but they add up fast. On a $5,000 pool project, that’s $145 in fees. Offer ACH/bank transfer (1%) as an option for larger invoices and you’ll save real money over a year.
If you’re currently billing from Word templates and tracking expenses in a notebook, FreshBooks will feel like hiring an office manager for $33/month. If you’ve already got a system that works, the marginal improvement may not be worth switching.
Alternatives
- Cheaper: Wave (free accounting, but limited features and no live support)
- Simpler: Joist (simpler for estimating + invoicing, but not full accounting)
- More powerful (and more expensive): QuickBooks Online ($30-200/mo, industry standard, more features, steeper learning curve)